Toll Brothers

Luxury homebuilder partners with Greenfield Communities to create low-maintenance living opportunities

 

RALEIGH, N.C. (March 25, 2021) — Raleigh-based developer Greenfield Communities reveals its first 55+ active adult community by luxury homebuilder Toll Brothers Regency at Serenity. It will be located within the larger Serenity masterplan in northern Harnett county. Toll Brothers will build roughly half of the total 1,200 homes planned for the community.

Regency at Serenity will include approximately 600 single-family, low maintenance ranch homes with prices from the 300s to the 400s. Home sizes will start from 1,200+ square feet and feature 3 different lot widths, 43s, 50s, and 60s.

Homebuyers will have the opportunity to personalize the features and finishes of their homes with professional design consultants at the Toll Brothers Design Studio. Construction on the active adult community is expected this fall with pre-sales targeted for early summer 2022.

“We are thrilled to leverage the building expertise of Toll Brothers to introduce hundreds of new owners to the rewards of beautifully crafted homes, personalized options, the highest-quality building products, and a team of people who go above and beyond to accomplish the vision set for Serenity,” said Matt Brubaker, president of Greenfield Communities.

Regency at Serenity will boast a $4 million amenity package designed specifically with the lifestyles of their homebuyers in mind. The resort-style features include an approximate 10,000 square foot amenity area for social events, a Lifestyle Director, fully equipped wellness and fitness center, yoga/flex room, pickleball, indoor and outdoor swimming pools, and a luxury clubhouse.

“Toll Brothers has been a leader in active-adult communities since 1999, offering homebuyers unrivaled choice and personalization options to showcase their individual style and preference,” said Toll Brothers Division President David Kelly. “We are extremely excited to partner with Greenfield Communities to offer homebuyers a low-maintenance lifestyle and extraordinary experience within Regency.”

In addition to the age-qualified amenities, special care was taken to design Serenity’s community land plan to accommodate an array of homebuyers. Other recreation opportunities inside Serenity will include ball fields, a separate 3,700-square foot clubhouse, a Junior Olympic outdoor swimming pool, a hammock park, outdoor yoga platforms, a dog park, a children’s playground, numerous pocket parks, and miles of nature trails and bike trails – some of which wind along beautiful Hector Creek.

“The Serenity master plan aims to honor the history of this land by embracing the culture and beauty of Harnett County,” said Brubaker. “Our goal was to design a community that tips its hat to the area’s heritage and create spaces where neighbors can become friends and where a house can become a ‘home.’ We believe people will find that at Serenity, and we couldn’t be prouder of how this project is evolving.”

Serenity broke ground in late 2020. The project spans 550 acres situated northwest of Hwy 401 and Rawls Church Rd., just outside Fuquay-Varina. Brubaker said it will take approximately 8 years to build out. The economic impact is expected to surpass $300 million for land development and home construction.

About Greenfield Communities:

Greenfield Communities is a privately held real estate development company based in Raleigh, N.C., with a focus on single-family residential, townhomes, and mixed-use communities in select North Carolina markets. As a trusted partner for local, regional, and national homebuilders, Greenfield seeks to acquire and develop land through creative and sound development practices – from small neighborhoods to large, mixed-use master-planned communities with full amenity packages. Greenfield currently has 7 communities underway in the North Carolina market. Visit: https://greenfieldcommunities.com/.

About Toll Brothers:

Toll Brothers, Inc., a FORTUNE 500 Company, is the nation’s leading builder of luxury homes. The Company was founded over 50 years ago in 1967 and became a public company in 1986. Its common stock is listed on the New York Stock Exchange under the symbol “TOL.” The Company serves first-time, move-up, empty-nester, active-adult, and second-home buyers, as well as urban and suburban renters. Toll Brothers builds in 24 states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington, as well as in the District of Columbia. The Company operates its own architectural, engineering, mortgage, title, land development, golf course development, smart home technology, and landscape subsidiaries. The Company also operates its own lumber distribution, house component assembly, and manufacturing operations.

In 2020, Toll Brothers was named World’s Most Admired Home Building Company in Fortune magazine’s survey of the World’s Most Admired Companies®, the sixth year in a row it has been so honored. Toll Brothers has won numerous other awards, including Builder of the Year from both Professional Builder magazine and Builder magazine, the first two-time recipient from Builder magazine. Visit: TollBrothers.com.

Oct 05, 2020 03:34PM ● By Crash Gregg

A Raleigh developer has announced a master-planned, 550-acre residential development near the Wake-Harnett county border. Greenfield Communities unveiled Serenity stationed northwest of Hwy 401 and Rawls Church Rd., with an initial 1,200 homes expected to begin in mid-2021.

The economic impact is expected to surpass $300 million for land development and home construction. As the largest master-planned community in both Northern Harnett County and Fuquay-Varina to date, Serenity’s master plan will include traditional single-family detached and age-restricted, over-55 residences ranging from the mid-$200s to $500s. Phase One home sales are slated to begin in the summer of 2021.

“Serenity is a special place unlike any other,” says Matt Brubaker, president of Greenfield Communities. “The concept honors the history of the land and embraces the culture and beauty of Harnett County. Even though Serenity is only a short drive to all the retail found in Fuquay-Varina, Holly Springs, and Angier.”

Special care was taken to design Serenity’s community land plan to accommodate an array of homebuyers, including first-time, move-up, custom, and age-qualified. The amenity package will include ball fields, a 3,700 SF clubhouse, a Junior Olympic outdoor swimming pool, a hammock park, outdoor yoga platforms, a dog park, a children’s playground, numerous pocket parks, and miles of nature trails – some of which wind along Hector Creek.

Learn more at https://serenitylifenc.com.

 

 

 

 

Work to begin next year on $300M, 1,200-home development near Fuquay-Varina

Oct 1, 2020, 3:02pm EDT

A Raleigh developer with a growing footprint in the Triangle has announced plans to begin work on its massive 550-acre residential development near Fuquay-Varina next year, with the first of 1,200 homes expected to sell by next fall.

Greenfield Communities this week unveiled its plans for Serenity, a massive residential development in Harnett County. Plans call for around 1,200 single- family homes at prices expected to range from the $200,000s to $500,000s. The first phase is set to see 124 homes built starting in Q3 2021.

Serenity is situated along Piney Grove Rawls Road, off Highway 401, on the Harnett County side and has a Fuquay-Varina mailing address. Altogether, the project will cost around $300 million.

“Serenity will be a special place unlike any other,” said Matt Brubaker, president of Greenfield Communities. “The concept honors the history of the land and embraces the culture and beauty of Harnett County. Even though Serenity is only a short drive to all the retail found in Fuquay-Varina, Holly Springs and Angier, our hope is that residents will appreciate the peace and calmness found inside Serenity.”

“Harnett County is the next frontier,” Brubaker said. “We’ve fallen in love with Harnett County.”

The project will see nine phases with overlapping timelines. Brubaker said the market will ultimately determine how quickly all nine are completed, and he has no plans to pause between phases.

Amenities at Serenity will include ball fields, a clubhouse, a Junior Olympic outdoor swimming pool, a hammock park, outdoor yoga platforms, a dog park, a children’s playground, pocket parks, open space and miles of nature trails.

The company has been working on the project for around three years, adding additional land and homes to the plans in the process. In 2018, TBJ first reported on the project when it made up just 447 acres, closer to 1,000 homes and years away from construction.

The company has picked five builders to work on the project including Garman Homes, Drees Homes, David Weekley Homes, ICG Homes, and Triple A Homes.

“These builders were all hand selected for product size,” Brubaker said.

Greenfield is also considering adding active adult age-restricted homes for buyers 55 years and older. If those plans go through, the company said a large portion of the site could ultimately feature active adult neighborhoods.

The project joins other new residential projects in the Triangle.

Earlier this year,  Cary-based homebuilder Baker Residential filed plans for Atwater  Station, a proposed residential development in Fuquay-Varina calling for around 430 homes, including 192 single-family homes and approximately 240 townhomes.

Elsewhere in town, Grace Real Estate Development filed plans in both Holly Springs and Fuquay-Varina for the Promenade at Pecan Grove, calling for 125 acres of mixed-use space complete with retail, entertainment, multifamily and office space. The project is situated between Holly Springs and Fuquay-Varina.

 

Caleb Harshberger

Staff Writer

Triangle Business Journal

This video is courtesy of Capital Broadcasting Company LLC and aired 9/30/2020.